BERLIN'S DÖNER,REINVENTEDPLANT-BASED.
A chicken-texture vegan kebab built on proprietary extrusion tech — and a flagship-plus-satellite model fed by a low-rent central kitchen.
All figures USD · illustrative model projections, not guarantees
A KEBAB THATHAPPENS TO BE VEGAN.
CHICKEN TEXTURE.ZERO GLUTEN.
A proprietary gluten-free high-moisture meat analog (HMMA), made by high-moisture twin-screw extrusion — real meat-like fibre from a blend of plant-protein isolates, not a single protein. Engineered for chicken texture and regional supply security.
Premium-texture options (import-dependent): pea & faba isolate for an even softer chicken bite. Optional microbial transglutaminase for binding.
HEAVY LIFTINGOFF PRIME RENT.
Prime real estate in every market is the single biggest cost line. The fix: put the heavy lifting in a cheap central kitchen, and keep retail footprint tiny and guest-focused.
Low-rent industrial space. HMMA extrusion, sauces, marination, freezer-ready prep — feeds the whole city. One kitchen, many outlets.
Prime locations, designed for the guest experience and the brand. Bigger footprint, ~220 kebabs/day — the marketing flywheel for the city.
Small footprint — grill-and-serve only, the kitchen does the work. ~$11k capex, ~80 kebabs/day — density without the prime-rent tax.
FLIP THE INPUTS.WATCH IT PAY BACK.
Pick a market — Asia, East EU, Central EU, or the overview average — and move the network, price, and factory stage. Payback and at-risk capital recompute instantly. Per-country variance is material; treat this as a directional model.
Rough estimate · per-country variance is material · use as a directional model only
Illustrative · Overview · Avg preset · COGS $1 · 26 days/mo · supplies ~15–50 outlets
SELF-FUNDING,WAVE BY WAVE.
No multi-million build. Start with a ~$25–35k pilot extruder (or co-pack and defer factory capex entirely). Each wave is funded largely by the profits of the last.
Pilot factory total capex (small extruder + downstream + freezer + licensing): ~$60–110k — about a quarter of a full line. Upgrade to a ~150 kg/h line (~$300–400k) only at 50+ outlets, from cashflow.
$55–180kTO PROVETHE WHOLE MODEL.
Everything hinges on hitting ~220 kebabs/day at the flagship · ~80 at satellites. The pilot is built to prove exactly that — before a dollar scales.
THE TIMINGIS THE MOAT.
Market figures: Fortune Business Insights / Mordor Intelligence, 2025–26 · illustrative
RUN THE PILOTWITH US.
← See the go-to-market planAll amounts USD. Every financial figure on this page is an illustrative model projection, not a guarantee. Canonical source: BabaDabba — Going Worldwide (Obsidian vault).